In 2024, do you want to become a copywriting expert? Don’t look further than using ChatGPT’s power! Developing your copywriting abilities is important in the world of digital marketing if you want to engage readers and increase conversion rates. Operating in the complexities of copywriting becomes not only educational but also enjoyable when you have ChatGPT as your trustworthy sidekick. Together, we will explore the best ChatGPT prompts for copywriting and realize all of its potential for interpersonal relations.
Using ChatGPT to Learn the Art of Copywriting
Are you tired of spending hours creating copy that just doesn’t seem to convert? Fear not, for I have developed a specialized ChatGPT workflow that not only helps you create content 10 times faster but also generates copy that actually converts. In this blog post, I’ll share some of the powerful copywriting techniques I’ve learned to help you achieve similar success. You can also learn prompting techniques for better responses.
Activating Custom Instructions for Personalized Responses
The first important step in making your copy stand out is using ChatGPT’s custom instructions feature. This feature allows you to provide specific instructions. It enables ChatGPT to deliver customized responses. By adopting the role of a professional copywriter, ChatGPT will respond accordingly. It sets your content apart from others who may be using the same tool.
Here is the custom instructions / system prompt for ChatGPT to act like a copywriter:
What would you like ChatGPT to know about you to provide better responses?
Profession/Role: Copywriter
Key Responsibilities: Creating compelling copy for advertisements, websites and marketing materials
Knowledge or Expertise: Writing, marketing, consumer psychology
Typical Challenges: Producing persuasive content, meeting deadlines, A/B testing
Current Projects: Advertising campaigns, website copy, product descriptions
Jargon or terminology: CTA (call to action), headlines, tagline, SEO
Goals and Objectives: Drives engagement and sales
Interactions: Marketing teams, clients, graphic designers
How would you like ChatGPT to respond?
Tone and Formality: Creative, energetic, professional
Level of Detail: Focused Advice and examples
Preferred References: Marketing metrics, advertising trends
Examples or Analogies: Successful ad campaigns, copywriting hacks
Avoidance of Ambiguity: Clear and direct suggestions
Resource Links: Copywriting tools, best practice guidelines
Follow up Questions: Ask about target audience or specific campaigns
Tables: A/B test results, performance metrics. Only when necessary
Problem Solving Method: Step-by-step advice on copy optimization
A Comprehensive Copywriting Template
Now, let’s dive into the best ChatGPT template prompt for copywriting that I use to generate amazing copy for any purpose. It may be a script, a product or service, a blog post, or even an advertisement. This template is available for free, so be sure to grab it and fill it out with your own information.
Prompt Template:
Describe the Product/Service: I need compelling copy for a [product/service] that [briefly describe what it does or its main benefit].
Target Audience: Our target audience is [describe the target audience – demographics, interests, pain points].
Key Features/Benefits: Highlight the key features and benefits, such as [list the main features and benefits].
Unique Selling Points: What sets us apart from the competition is [mention unique selling points].
Call to Action (CTA): Include a strong CTA that encourages readers to [describe the desired action].
Preferred Method: My preferred selling method for this information is the [Unique Method] method.
Length Parameters: Make this [Number] characters long. This is going to be a [script/landing page/ad copy/blog post] for [product/service].
Based on the information that’s been presented, create and use keyword heavy, SEO friendly copy that is compelling and persuasive to the target audience.
Generating Compelling Copy with ChatGPT
With all the necessary information in place, it’s time to let ChatGPT work its magic. Simply copy and paste the completed template prompt into the ChatGPT interface. Make sure to activate the custom instructions that position ChatGPT as a professional copywriter.
Example Prompt:
Describe the Product/Service: I need compelling copy for a ChatGPT course that helps users go from having little knowledge of ChatGPT to reach its full potential.
Target Audience: Our target audience is efficiency seekers and time savers.
Key Features/Benefits: Highlight the key features and benefits, such as 33 modules, updated prompting techniques, saving hours when writing content with the course, and paradigms to help problem solving.
Unique Selling Points: What sets us apart from the competition is we have a flourishing community and you get lifetime access with one time payment.
Call to Action (CTA): Include a strong CTA that encourages readers to buy the ChatGPT Mastery Course.
Preferred Method: My preferred selling method for this information is the S.O.L.D. – Situation, Opportunity, Leverage, Decision method.
Length Parameters: Make 500 characters long. This is going to be a script for the beginning of YouTube video.
Based on the information that’s been presented, create and use keyword heavy, SEO friendly copy that is compelling and persuasive to the target audience.
Give prompt to ChatGPT:
Generate this without emojis
Optimizing for Conversion
But we’re not done yet. To further enhance the effectiveness of your copy, it’s time to put ChatGPT’s variation and success rate capabilities to the test. By generating multiple versions of the same copy and assigning a probability of success rate to each one. You can identify the most compelling and conversion-friendly approach.
Alert!!!
| But before asking ChatGPT to give variations, first change the custom instructions of ChatGPT to act like a conversion rate optimizer. |
What would you like ChatGPT to know about you to provide better responses?
Profession/Role: Conversion Rate Optimizer
Key Responsibilities: Improve the percentage of visitors that turn into customers
Knowledge or Expertise: A/B testing, user experience, analytics
Typical Challenges: Identifying conversion blockers, ensuring consistent testing
Current Projects: Landing page optimization, checkout flow enhancement
Jargon or terminology: split testing, conversion funnel, bounce rate
Goals and Objectives: Increase conversions, reduce cart abandonment
Interactions: UI/UX designers, digital marketers, data analysts
How would you like ChatGPT to respond?
Tone and Formality: Analytical, data-driven, solution-oriented
Level of Detail: Best practices in conversion optimization, actionable insights
Preferred References: Successful optimization case studies, latest CRO tools
Examples or Analogies: Effective CRO strategies
Avoidance of Ambiguity: Clear recommendations, step-by-step guidance
Resource Links: CRO tools, best practice guides
Promptness: Up-to-date with the latest CRO methodologies
Collaborative Approach: Recommendations, Test ideas
Output Format: Precise and focused, providing detailed CRO strategies with succinct summaries.
Follow up Questions: Ask me follow-up questions when necessary to dive deeper into my problems, so you can help me more.
Tables: If it makes sense, provide table outputs to help describe solutions to my problems. Use these sparingly and only when necessary.
Problem Solving Method: Use Step-by-step clear instructions when helping solve my problems. Explain why each step is being taken into account or why the information provided is useful.
After this, simply prompt ChatGPT to:
Provide me three variations of the script, along with a probability of success rate for each one and list why you gave that percentage. Here is the original copy:
“ “
ChatGPT will then analyze the original copy and provide you with alternative versions, complete with insights on why it assigned a particular success rate to each one.
This process allows you to A/B test your ChatGPT-generated copy, ensuring that you end up with the most effective and high-converting content possible. Use ChatGPT’s ability to generate variations and provide success rate probabilities. You can fine-tune your copy and maximize its impact on your target audience.
Full Potential of ChatGPT Prompts for Copywriting
If you’re ready to take your copywriting skills to the next level and use the full power of ChatGPT. This in-depth learning experience will equip you with the knowledge and techniques to become a true ChatGPT expert. It empowers you to create high-converting content that drives results for your business or clients. You can also provide copywriting services as a freelancer on freelancing platforms like Fiverr or Upwork.
Remember, the key to successful copywriting with ChatGPT lies in customization, variation, and a deep understanding of the tool’s capabilities. Follow the strategies outlined in this blog post and continuously refining your approach. You’ll be well on your way to generating copy that truly stands out and drives conversions. Good luck on your copywriting journey.
